Unlock the Power of Generative AI

Our unique approach to Generative AI training empowers businesses to harness the full potential of artificial intelligence. With our expert coaching and consulting services, you can stay ahead of the competition and drive innovation in your industry.

Daren Cox

“AI won’t put you out of business, but a competitor using AI might”

—Daren Cox, Managing Director, What Works Digital.

What Our Customers Say

“With all the hype and, let’s politely call it ‘noise,’ around AI, it was extraordinarily useful to get sharp, tailored, no-nonsense insights from someone who has been following the field closely for years. Speaking with Daren has given our non-profit a major leg-up in this rapidly evolving space.”

—Anthony Colclough, Eurocities.

Working with models from leading AI companies

Leading AI brands

Unlock Your Potential with our Personalised Services

Generative AI Briefing

In-depth Briefings

Get a 1-2-1 generative AI executive briefing tailored to your business. Discuss AI strategy, roadmap, implementation and more.

Generative AI Training

Hands-on Training

Learn about the impact of generative AI on your business in a short course delivered online and in person by Daren Cox.

Generative AI Coaching

Personalised Coaching

Want to go deeper? Get weekly 1-2-1 video calls guiding you through developing a generative AI strategy for your business.

“Over the next decade, AI won’t replace managers, but managers who use AI will replace those who don’t.”

—Erik Brynjolfsson and Andy McAfee, co-founders Workhelix.

Learn practical AI skills you can apply immediately without the hype

  • Become the go-to person in your organisation who knows what to do with generative AI.

  • Learn the rapid advancements in generative Artificial Intelligence and Large Language Models that are revolutionising industries.

  • Avoid myths and misconceptions clouding the real capabilities and impacts of generative AI

  • Build a roadmap and learn how to prepare your business for this transformative technology.

AI is advancing rapidly
Tangen, CEO of Norges Bank Investment Management

If you’re hoping to be a future-focused business leader, you need to force yourself to use A.I.

—Nicolai Tangen, CEO of Norges Bank Investment Management

Transform your business with Generative AI

We offer generative AI executive briefings, crash course training and coaching sessions in generative AI that most people don't have the time or skills to figure out on their own.

Who's it for?

  • Non-technical / no-code focus for business people

  • Owners and managers tasked with developing an AI strategy

  • Entrepreneurs wanting to maximise AI in their business

  • Commercial, government or non-profit

Daren Cox

“80-90% of the world’s data is unstructured. Generative AI unlocks all of that untapped potential.”

Data source: MIT Sloan School of Management

—Daren Cox, Managing Director, What Works Digital.

Not Sure What To Do?

Book a FREE 30-minute discovery call, or send a message.

About Daren Cox

Entrepreneur & AI Consultant

  • Daren Cox is the founder of a data analytics firm that he scaled from scratch to $10 million in annual revenues before its acquisition.

  • His corporate résumé boasts key leadership roles at financial powerhouses like Deutsche Bank, UBS and RBS, where he managed software teams and oversaw multi-million dollar budgets.

  • He has spent over 18 months researching and using generative AI in the workplace.

  • He writes a popular generative AI newsletter (botzilla.substack.com).

Don’t risk falling behind

Without learning how to use AI, you risk falling behind your co-workers and competitors.

You might risk new career opportunities because you lack the skills everyone else is learning.

If you are motivated to learn, why try to figure it all out for yourself?

Learn from an expert.

From the blog

FAQ

  • Yes, the briefings, training and coaching do not assume any level of technology literacy and are aimed at business executives rather than IT professionals.

  • Yes. Please book a free discovery call or leave a message to discuss further.

  • Yes, please arrange a free discovery call or leave a message to discuss further.

    • No refund if you cancel 7 days or less before the event.

    • 50% refund if you cancel 14 days or less before the event.

    • 100% refund if you cancel over 15 days before event.

    Get in touch if you qualify for a refund and I’d be happy to process it.

  • Yes, you will receive a digital ‘certificate of attendance’ for any training courses you attend.

  • I’m happy to discuss discounts in the following situations:

    • If you are out of work

    • If you are on a low income

    • If you represent a non-profit organisation with fewer than 10 staff

    • If you plan on making a bulk purchase

    Please arrange a free discovery call or leave a message to discuss your situation.

  • Only in the event of group bookings.

    All other payments must be via the online booking system, which requires a credit/debit card (company or personal accepted).

    Briefings, training and coaching can usually be claimed as an expense as part of an individuals Professional Development Plan (PDP). Speak to your manager first if you are unsure.

    Please arrange a call or leave a message to discuss further if required.

  • Sure!

    Please arrange a free discovery call or leave a message to discuss your situation if you have any questions.

  • All briefings, training and coaching are personally undertaken by Daren Cox.

  • Check my About.

    Or my LinkedIn.

    Or organise a free discovery call.

    I also write a weekly Substack newsletter called BotZilla about AI.

  • Yes!

    I have founded and run businesses in the UK and USA, and worked as a global manager in an investment bank for 10 years covering five continents.

    All my services are based online, so if you have WiFi and a laptop, we are good to go.

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  • Extensive AI resources covering coding, prompting, alignment (ethics) and more