THE LAUNCH PLAN FORMULA

If you've already got leads and need to increase sales, this is for you.

AS CONSULTED BY:

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Rated 4.7 out of 5 by past customers

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Chris Knight

Curator & PR Manager, St. Austell Breweries

"Daren delivers on so many different levels, from demystifying digital for beginners to defining best practice to make the web work for your business."

Sam Lamiroy - Pro Surfer

Sam Lamiroy

Pro-Surfer & Entrepreneur

"Since leaving the pro surfing circuit, I've been looking for a coach to help me develop my own digital business ideas. Daren's digital business coaching program has given me the knowledge and confidence I need to strike out and achieve my own digital ambitions."

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Charles Radclyffe

Senior Innovation Consultant & Serial Entrepreneur

"Working with Daren is probably the best business decision I ever made."

WHAT IS THE LAUNCH PLAN FORMULA?

Daren Cox Digital Business Coach

The Launch Plan Formula is for businesses that want to rapidly scale and sell more products and services.

For a Launch Plan to be successful, you need a list of people that have already signed up to your newsletter, lead magnet, or bought a product or service from you in the past.

The most effective list as of writing is still an email list although a Facebook Messenger list can be effective for some B2C style businesses.

If you don't yet have a list, check out my Growth Plan Formula first to build one.

CLICK TO READ MORE ...

I learned my launch techniques by studying long-time Internet marketing rock stars like Jeff Walker and after having mastered his and other funnel experts techniques developed my own launch formula. 

I now work with an exclusive number of clients each year, helping them create digital sales funnels that work. 

A Launch Plan recognizes the power of an event to captivate and engage an audience with content and uses a repeatable sequence of steps in order to turn them into buying customers.

Once your launch sequence is built, you can use it time after time, turning it on at the 'flip of a switch' to generate more sales. 

Never Miss Another Sale!

To get started, all you need to do is click one of the big orange buttons dotted around this page, sign up with your email address and book a FREE no commitment private consultation using the link I'll email you. 

I promise there will be no ugly surprises and we'll soon have you on the path to delivering results that you could previously only dream about! 

Click the button now, enter your details and take the first step towards boosting your sales.

Preserve your prospects

Your email list audience can burn-out if you are always sending it low-grade offers. Learn how to increase engagement for your next big launch.

Get more customers

Profitable, repeatable customers are always the end-game of any business. A Launch Plan is designed to create new & repeat customers in droves. 

Make more sales

You don't need to be a startup to use a Launch Plan. Anyone with an opted-in email list can grow their sales by using a launch sequence.

HOW DOES IT WORK?

Daren Cox Digital Business Coach

Many people make the mistake of thinking launches are just for startups.

Of course, a startup is a perfect place to execute a launch, but it's a little-known fact that even established businesses can undertake launches at regular intervals, in order to give a quick boost to their sales and customer acquisition bottom line.

Through my Launch Plan Formula consulting plan, I will work with you to implement a repeatable launch sequence using the latest email and marketing automation technology.

We will concentrate primarily on Bottom of Funnel (see Customer Buying Lifecycle image below) process and content in order to boost your sales.

Don't leave sales to chance, use a proven method for increasing your P&L.

LAUNCH PLAN FORMULA CUSTOMER LIFECYCLE
The Launch Plan Formula is focused on Bottom of Funnel (BOFU) techniques designed to convert Leads & Prospects into Customers.

POWERFUL MARKETING AUTOMATION TECHNOLOGY FOR YOUR BUSINESS

Linus Gregoriadis

Senior Consultant, ClickZ Intelligence

"Marketing automation software enables you to deliver more intelligent and impactful messages to your audience, based on a better understanding of their needs at a given moment."

EMAIL DRIP LAUNCH SEQUENCE

End to end email sequence tracking

Track your prospects as they progress along the email drip launch sequence.

Find out what was opened and what wasn't so you can plug the gaps in their knowledge to ensure they get the full experience.

 

ENGAGEMENT TRACKING

Funnel lead converts to opporuntity

Watch as your prospects engage simultaneously with your launch sequence emails and the launch content on your website. 

Use it to find out what's working and what isn't to keep the launch flowing seamlessly into sales. 

LEAD RESPONSE MANAGEMENT

An article in Forbes magazine stated that only "27% of leads ever get contacted ..."! 

And of the companies that do respond they, "take 46 hours and 53 minutes to pick up the phone and respond to a lead" on average. 

They also found that:

“The odds of contacting a lead if called in 5 minutes are 100 times higher versus 30 minutes.

The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes.”

If you want to get better than average odds and increase your sales, marketing automation can help your sales win the day. 

SALES FUNNEL TRACKING

Sales Marketing Pipeline Funnel

Follow your prospects as they progress through the funnel towards conversion into customers. 

Provide valuable data to your sales and customer support teams to follow up with missed sales. 

WHO'S IT FOR?

Consultants

Tired of chasing the next contract? I'll implement a sales funnel that has customers queuing at your door.

Startups

You only get one chance to launch your new product or service to the world. Make sure you do it the right way!

Established Businesses

Don't leave customer sales to chance process. Stay ahead of the competition and grow your business. 

A LAUNCH PLAN PROJECT STEP BY STEP

Daren Cox Digital Business Coach

Here're the main project steps we will go through in order to build the Launch Plan marketing automation's for your business. Once you're set up, I'm always there to provide updates and assist as your business evolves and grows.

STEP 1:

YOU SUBSCRIBE

Once subscribed, I'll email you a link to schedule a private consultation regarding your launch requirements. There is absolutely no obligation to schedule your free consultation if you change your mind.

STEP 2:

FREE CONSULTATION

When you are ready, schedule a FREE consultation via the link I sent you in the last email to discuss your launch needs and get a demo. In the meantime, I'll be sending you the odd email on the benefits of marketing automation. 

STEP 3:

DETAILED PROPOSAL

I create a detailed proposal in conjunction with you/your team, covering project scope, plan, and costs.

Note: There is a non-refundable fee of £250 ($300) payable before I proceed with the proposal. 

STEP 4:

POWER LAUNCH STRATEGY DOCUMENT

I create a detailed design for your marketing automation's, email sequences, Growth Tracker dashboard, Lead Scoring metrics and provide templates for your sales launch content (more information about this when you subscribe).  

Note: Upon sign-off of this stage a 30% fee payment is due.

STEP 5:

LAUNCH AUTOMATION IMPLEMENTATION

Once we've agreed on the design from the previous phase, I'll link my automation software to your website (very similar to installing Google Analytics code), upload your existing contact list, implement the automation's, email sequences, lead scoring and other metrics. 

Note: Upon sign-off of this stage a 40% fee payment is due. 

STEP 6:

GROWTH TRACKER TRAINING

Here's where the fun starts! I train you/your team in how to use the Growth Tracker dashboard to monitor your launch. You'll be able to see who's on the website, what emails they've read, what their lead score is, what opportunities/sales are in the funnel and many other metrics. 

Note: Upon sign-off the final 30% fee payment is due. 

STEP 7:

GO-LIVE & ONGOING SUPPORT

I'll continue to support you and provide agile updates to your marketing automation's and processes as your business evolves and grows. 

Note: Monthly subscription payment kick's in here after. 

BOOST MY SALES

THE BENEFITS

Boost your sales with a structured digital sales process

Latest digital marketing automation technology to drive the process

"Life of a Lead" real time sales and marketing funnel reporting

Sales and marketing teams coordinated across accounts

Works for B2B or B2C style businesses of all sizes

Works for most types of Product or Service sales

A cost effective and measurable solution

No technical knowledge required to use

Set up in as little as a week

Growth Tracker dashboard for measuring sales campaigns in real time

WHAT'S MY INVESTMENT?

Daren Cox Digital Business Coach

How much money are you leaving on the table? How much is a haphazard sales process costing you? How many prospects are leaving your site without ever making a purchase? A lack of structured sales launches may already be costing you a great deal.

SMALL BUSINESS

LAUNCH PLAN FORMULA

£4,000 (starting at)

  • Startups & Rev's under £1m
  • 1 week engagement
  • Marketing automation
  • Growth Tracker (£500/mth)*
  • Project management included

MEDIUM BUSINESS

LAUNCH PLAN FORMULA

£7,500 (starting at)

  • Revenue's over £10m
  • 2-3 week engagement
  • Marketing automation
  • Growth Tracker (£750/mth)*
  • Project management included

LARGE BUSINESS

LAUNCH PLAN FORMULA

£15,000 (starting at)

  • Revenue's over £10m
  • 4-6 week engagement
  • Marketing automation
  • Growth Tracker (£1000/mth)*
  • Project management included

* Minimum 12 month growth tracker contract - actual cost based on number of contacts (see FAQ below)

STRAIGHTFORWARD PRICING BASED ON YOUR BUSINESS SIZE

Chris Knight St Austell Brewery Testimonial

Chris Knight

Curator & PR Manager, St. Austell Breweries

"Daren delivers on so many different levels, from demystifying digital for beginners to defining best practice to make the web work for your business."

Sam Lamiroy - Pro Surfer

Sam Lamiroy

Pro-Surfer & Entrepreneur

"Since leaving the pro surfing circuit, I've been looking for a coach to help me develop my own digital business ideas. Daren's digital business coaching program has given me the knowledge and confidence I need to strike out and achieve my own digital ambitions."

What Works Digital - Charles Radclyffe Testimonial

Charles Radclyffe

Senior Innovation Consultant & Serial Entrepreneur

"Working with Daren is probably the best business decision I ever made."

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Rated 4.7 out of 5 by past customers

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