THE GROWTH PLAN FORMULA

Maximize your lead generation and grow your business without cold calling.

AS CONSULTED BY:

What Works Digital Logo Bar

Rated 4.7 out of 5 by past customers

Chris Knight St Austell Brewery Testimonial

Chris Knight

Curator & PR Manager, St. Austell Breweries

"Daren delivers on so many different levels, from demystifying digital for beginners to defining best practice to make the web work for your business."

Sam Lamiroy - Pro Surfer

Sam Lamiroy

Pro-Surfer & Entrepreneur

"Since leaving the pro surfing circuit, I've been looking for a coach to help me develop my own digital business ideas. Daren's digital business coaching program has given me the knowledge and confidence I need to strike out and achieve my own digital ambitions."

What Works Digital - Charles Radclyffe Testimonial

Charles Radclyffe

Senior Innovation Consultant & Serial Entrepreneur

"Working with Daren is probably the best business decision I ever made."

Imagine knowing what every visitor to your website does before and after they subscribe.

The Growth Plan Formula is the solution for businesses that want to create more profitable relationships.

From the moment a visitor subscribes with their email, you'll be able to see exactly what pages they have interacted with - before and after they filled out the form all in real time.

When they check your pricing page (or return to it after the 3rd, or 23rd time) you can auto send an email to ask if they require any assistance.

And with simple yet powerful analytics, you'll find out what campaigns, and lead magnets are creating the most opportunities.

Implementation of the marketing automation technology provides a complete lead generation solution for startups, small and medium-sized businesses.

Corporate strength inbound marketing lead generation at a price even the smallest business can afford.

The Growth Plan Formula is focused on Top of Funnel (TOFU).

Through my two consulting plans (this being one, the other being the Launch Plan Formula), I work with select clients to implement full lifecycle sales and marketing automation funnels on their websites allowing detailed tracking and nurturing of visitors from the first click on an ad or blog post, to becoming a fully fledged customer.

Daren Cox Digital Business Coach

Until only a short while ago, marketing automation was the preserve of the mega-corporations. Today, however, it's fast becoming an entry-level requirement for all but the most simple of businesses. 

You can, of course, do it yourself ... or, you can get an experienced and knowledgeable professional to do it for you and then reap the benefits in a fraction of the time.

Powerful Lead Generation Technology to help you Grow your Business

DON'T MAKE THIS MISTAKE

What Works Digital - what not to do

A lot of companies I meet believe that by creating a website or blog, posting to some company social media accounts a few times a week, and advertising on AdWords or Facebook, that they will generate leads and start to grow. 

They may indeed generate some "traffic", however, over 75% of the time they miss the most crucial part of the whole marketing process, the ability to track and nurture that traffic into prospects and clients.

According to data from KissMetrics, 96% of your site visitors are not ready to buy!

The result: a massive hemorrhage of precious cash on unproductive marketing campaigns from creating blog posts no one reads, to wasteful search and social media ads with no ROI.

LIFE OF A LEAD TRACKING

End to end email sequence tracking

Once a prospect has subscribed to your emails via your website, your salesforce can get alerted whenever they revisit any particular website page thereafter.

If they've already started interacting with your sales or customer service team members, each email is tracked showing a complete picture of what emails they have engaged with, along with what web pages they are spending their time reading.

Your sales team will have full control and will be able to precisely target the sales message at the next opportunity.  

GOOGLE ADWORDS INTEGRATION

 

Google Adwords Integration

If knowing your campaigns profitability is important to you, you will love the Google AdWords campaign tracking features.

You won't need to guess if your AdWords campaigns are successful anymore, you'll know through full funnel tracking from the clicks on your adverts to the sales you've closed.

NEVER MISS AN OPPORTUNITY

Funnel lead converts to opporuntity

Marketing automation software allows tight integration between your sales and marketing teams and tracks prospects arriving from different campaign sources (SEO, AdWords, Social Media, etc.) through to visiting your website or squeeze pages, subscribing to your email campaigns, consuming your trackable content and purchasing your products and services.

JUSTIFY YOUR CAMPAIGNS

Campaign Anlaytics

If you're a marketing manager or a business owner, you'll want hard analytics showing exactly which campaigns are performing and which aren't. 

With the Growth Tracker dashboard, you'll be able to see exactly how many leads your campaign has generated, and allow you to justify your marketing spend with the management and your friends in the sales department! 

SALES FUNNEL TRACKING

Sales Marketing Pipeline Funnel

Follow your sales opportunities from initial contact all the way through to conversion with a fully configurable pipeline that lets you see each stage of the buyer's journey.

Set specific visibility rules so sales, marketing, and management all get their own bespoke views of the pipeline showing only the detail they care about.
 

What would a constant source of great leads mean to your business?

No more cold calling

Don't bug random people who aren't interested in your offering. Bring those looking for your solution straight to you. 

Less time wasted

Don't waste your time on cold leads. Let your marketing automation's take care of them until they are warmed up and ready to buy. 

Make more sales

Spend more time selling to those who are ready to buy, create more customers and grow your sales with less marketing spend. 

As well as ...

Increased lead generation throughout your digital marketing lifecycle

Bespoke digital marketing strategy for your organisation

Latest digital marketing automation technology to drive the process

"Life of a lead" real time sales and marketing funnel reporting to nurture leads

Your sales and marketing teams coordinated on accounts

Works for B2B or B2C style businesses of all sizes, from freelancers to businesses with hundreds of thousands of contacts

Detailed campaign analytics to justify your marketing spend

Google AdWords return on investment tracking

A cost effective and measurable solution

No technical knowledge required to use

Set up in as little as a week

Let prospects find you, whilst you spend time growing your business

Who's it for?

Consultants

Tired of chasing the next contract? Let me show you how to build a lead generation engine that works.

Startups

Looking for your first customer? Power-up your lead generation capabilities. New prospects are next months new customers.

Established Businesses

Don't leave lead generation to chance. Stay ahead of the competition and grow your business. B2B or B2C. 

What's my Investment?

Daren Cox Digital Business Coach

Think about it this way ...

  • How much is poor lead generation costing your organisation?
  • How many potential prospects are leaving your website without ever registering an interest that you can follow-up on?
  • How much are you wasting on social media, Adwords, SEO and other digital campaigns that don't deliver results?

A lack of marketing automation may already be costing you a great deal. 

SMALL BUSINESS

DIGITAL GROWTH PLAN

£4,000 (starting at)

  • Startups and Rev's under £1m
  • 1 week engagement
  • Marketing automation
  • Growth Tracker (£500/mth)*
  • Project management included

MEDIUM BUSINESS

DIGITAL GROWTH PLAN

£7,500 (starting at)

  • Revenue's under £10m
  • 2-3 week engagement
  • Marketing automation
  • Growth Tracker (£750/mth)*
  • Project management included

LARGE BUSINESS

DIGITAL GROWTH PLAN

£15,000 (starting at)

  • Revenue's over £10m
  • 4-6 week engagement
  • Marketing automation
  • Growth Tracker (£1000/mth)*
  • Project management included

* Minimum 12-month Growth Tracker contract - actual cost based on number of contacts and email in-box's (see FAQ below)

STRAIGHTFORWARD PRICING BASED ON YOUR BUSINESS SIZE

Chris Knight St Austell Brewery Testimonial

Chris Knight

Curator & PR Manager, St. Austell Breweries

"Daren delivers on so many different levels, from demystifying digital for beginners to defining best practice to make the web work for your business."

Sam Lamiroy - Pro Surfer

Sam Lamiroy

Pro-Surfer & Entrepreneur

"Since leaving the pro surfing circuit, I've been looking for a coach to help me develop my own digital business ideas. Daren's digital business coaching program has given me the knowledge and confidence I need to strike out and achieve my own digital ambitions."

What Works Digital - Charles Radclyffe Testimonial

Charles Radclyffe

Senior Innovation Consultant & Serial Entrepreneur

"Working with Daren is probably the best business decision I ever made."

AS CONSULTED BY:

What Works Digital Logo Bar

Rated 4.7 out of 5 by past customers

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