Is your campaign profitable ..?

Find out the answer in under a minute when you download CAT.

WARNING: some people are shocked by the results!


What Works Digital Logo Bar

Rated 4.7 out of 5 by past customers

Chris Knight St Austell Brewery Testimonial

Chris Knight

Curator & PR Manager, St. Austell Breweries

"Daren delivers on so many different levels, from demystifying digital for beginners to defining best practice to make the web work for your business."

Sam Lamiroy - Pro Surfer

Sam Lamiroy

Pro-Surfer & Entrepreneur

"Since leaving the pro surfing circuit, I've been looking for a coach to help me develop my own digital business ideas. Daren's digital business coaching program has given me the knowledge and confidence I need to strike out and achieve my own digital ambitions."

What Works Digital - Charles Radclyffe Testimonial

Charles Radclyffe

Senior Innovation Consultant & Serial Entrepreneur

"Working with Daren is probably the best business decision I ever made."


Campaign Analysis Tool - CAT
Campaign Analysis Tool Graph - CAT


Daren Cox Digital Business Coach

You can use the spreadsheet to goal seek answers to real business questions, like:

  • Is my PPC (AdWords, Facebook, etc.) campaign profitable? 
  • Is my organic campaign (SEO, organic social, etc.) profitable?
  • How much daily ad spend do I need to make a million in profit?
  • How long does my campaign need to run for to attract 15 new customers?
  • How many organic visitors a day do I need to make £100k revenues?


And, if you have a sales team, you can answer questions like:

  • How much should I pay my sales team to close deals from my PPC campaign and make a 40% margin?
  • And many, many more ...



  • A recent edition of Microsoft Excel for Mac or Windows, e.g. Office 365
  • I cannot guarantee this will work on every computer or version of Excel
  • Untested on other spreadsheet apps, like Google Sheets
  • Please note, this spreadsheet is meant to inform your thinking, not lead it
  • Terms and conditions of use apply

The current spreadsheet version is 4.0.


I'd like to hear what you have to say:

  • About your experiences using CAT?

  • Any changes or new functionality you'd like to propose?

Either way, leave me a comment below now. 

Campaign Analysis Tool - CAT


  1. Sanjib on June 16, 2017 at 7:25 am

    Hello Darren,

    I really love CAT!

    I’m using it to model some campaigns for a new client I picked up recently from another agency! Using CAT i was able to see that some of the campaigns aren’t profitable at all. Getting the cost figures was the hardest part, i had to ask the client to ask their accountant, but once they did it was all systems go!


    • Daren Cox on June 16, 2017 at 8:08 am

      Hey Sanjib, thanks for taking the time to leave a comment and great that you’re finding the CAT useful!

      Feel free to shoot me any more questions if you have them?

      All the best

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.