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MEET CAT - THE CAMPAIGN ANALYSIS TOOL
CAT NOW INCLUDES PAID AND ORGANIC CAMPAIGN ANALYSIS
You can use the spreadsheet to goal seek answers to real business questions, like:
- Is my PPC (AdWords, Facebook, etc.) campaign profitable?
- Is my organic campaign (SEO, organic social, etc.) profitable?
- How much daily ad spend do I need to make a million in profit?
- How long does my campaign need to run for to attract 15 new customers?
- How many organic visitors a day do I need to make £100k revenues?
And, if you have a sales team, you can answer questions like:
- How much should I pay my sales team to close deals from my PPC campaign and make a 40% margin?
- And many, many more ...
- A recent edition of Microsoft Excel for Mac or Windows, e.g. Office 365
- I cannot guarantee this will work on every computer or version of Excel
- Untested on other spreadsheet apps, like Google Sheets
- Please note, this spreadsheet is meant to inform your thinking, not lead it
- Terms and conditions of use apply
The current spreadsheet version is 4.0.
LEAVE A COMMENT
I'd like to hear what you have to say:
- About your experiences using CAT?
- Any changes or new functionality you'd like to propose?
Either way, leave me a comment below now.