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Hello, my name is Daren Cox and I'm founder of What Works Digital, a digital marketing agency.

From my early years, I've been obsessed with computers and have since spent my entire career working in and around technology projects.

I now specialize in digital business coaching, sales and marketing automation, chatbot development and offer services to businesses of all sizes around the world.

No fluff, I'll help you improve the bottom-line.

In every engagement I undertake, I use my experience and skills to craft creative solutions that solve hard business problems and improve the efficiency and bottom line of the clients I work for.

I've had a rich and varied career to date, starting in investment banking technology where I ran technology for global markets sales.

We managed a ton of different projects for the 1000 strong sales force, but my main claim to fame was development and rollout of a €20 million Client Relationship Management (CRM) system to the sales force across 30 countries.

Since 2005, I've founded four tech businesses, one of which, a data science consultancy, I grew to $8-figure a year revenues with offices in London and on Wall St. New York. I sold that company to a French multi-national in 2014 when an opportunity to exit came up.

People ask me why I carry on working after the sale?

The reason's simple.

I love helping other people use technology to build their businesses and achieve success, and I look forward to doing the same for you too!

Here's how you can get hold of me.

Shoot me a quick email, or contact me via the orange chat icon at the bottom right of the screen to see how I can help you. Examples of the type of services I offer are:

  • Digital coaching, strategy and advisory services
  • Chatbot build and click-to-Messenger marketing campaigns
  • Marketing automation and CRM sales solutions
  • Standalone funnels and subscription services
  • Lead generation and viral marketing strategies

If you're ready to start, the first step is to schedule an initial consultation.

You'll need to answer a few questions so I can understand a little about your business and challenges; don't worry, my bot will take you through the process step-by-step, it only takes about 30 seconds.

If you're not ready to proceed yet and just want to ask a question, you can leave a message using my form here, or via my bot here.

Alternatively, I am building a base of FREE content and webinars instructing business owners and marketers on how to automate their sales, marketing and customer service functions.

If you want to be one of the first to get notified about new posts and webinars when they get published, please make sure you sign up here.

I look forward to hearing your story and how we can work together.


Every client is important to me, no matter what the size. I work closely with all sizes of business from startups, solopreneurs and small businesses, to large corporates.

Past clients have included: Deutsche Bank, Union Bank of Switzerland, Virgin Media, Total, BP, HSBC, Royal Bank of Scotland, Morgan Stanley, JP Morgan Chase, Bank of America Merrill Lynch, Royal Bank of Canada, zsah Limited, Kraydel Limited, DataPhilosopher, Bibendum Wines, St Austell Brewery and dozens more.


Need a digital business expert you can trust? I'm ready.

If you're looking for an awesome, knowledgeable person to advise you in your business on all things digital, Daren is the person I highly recommend. Since taking his coaching services, I've secured speaking slots with the Bank of England, high-profile AI conferences, become a Forbes contributor and substantially increased my consulting rates. 

- Charles Radclyffe
Innovation Specialist | Forbes Contributor | Digital Ethicist | TEDx speaker

Daren helped us professionalize our sales and marketing efforts with a new CRM and marketing automation system by SharpSpring. Since retaining Daren, I've got a much clearer view of our sales pipeline and as a result been able to make changes to the organization that have grown our revenues by 175% in the current financial year. Spectacular ROI! 

- Amir Hashmi
CEO zsah Limited, Cloud & Managed Technology Services
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